Week 10 BOC, EOC: Who is Les Paul

Les Paul is the father of hard body guitars. Thus making him a legend. he made the sound of rock and roll possible. He wasn't the first to adapt overdubbing but he was one of many who experimented with it and made it popular world wide. He also helped popularize tape delays and phasing effects. he died in August 2009. Today is his birthday he would have been 96 years old. Happy birthday and thanks for making the world sound that much cooler!  http://goo.gl/doodle/PFYA

EOC Week 9: Three Great Mission Statements

I like Danielle’s mission statement "Cheap Ass vodka strives to maintain the absolute lowest cost vodka in every market to provide our customers with the ultimate inebriated experience." It’s simple to the point and very realistic, being in her targeted demographic I can appreciate that. I like Keri’s mission statement "It is our responsibility to make, distribute and sell the finest quality all natural, hand selected Vodka and with a continued commitment to incorporate wholesome, all natural ingredients and promote business practices that respect the Earth and the Environment. Which in turn, will give you the most natural experience On the Rocks." After reading this statement I felt a genuine sense of responsibility is taken in every aspect of the vodka. I feel like this is a top shelf premium brand even though there was no mention of price, I would buy this and have friends over to brag about how luxurious I am. I also liked Sean’s mission statement “…The Vice Vodka Collection passes down to you some of the best tastes from around the world in your glass. Vice Vodka is made with many alchemical methods…”The wordplay of this mission statement is really clean. After I read it I felt as if hip hop moguls drink this vodka. Almost like the vodka has an exclusive aura about it. As the book says “Mission statements should be meaningful and specific yet motivating.” I feel as if all three of these products came through on that side of things

Week 9 EOC: Creative Content

The creative content that I will have for VERB vodka is twofold. First I will have a picture for what I would like to be as a magazine print ad. This will showcase the Rhino Horn Experience flavor and a tag encouraging drinking and having sex responsibly. The second is a series of radio commercials promoting the three flavors of verb vodka. These commercials will vary in length from 15 seconds to potentially forty five seconds I have yet decided. I will be scripting recording and sound designing the radio commercials myself and I have a very vivid idea for the print ad but I don’t have the skills to bring that idea to life so I will more than likely get out side help.

week 8 EOC: What makes my vodka special narative

VERB vodka is a very special product.  The infusions of infatuating scents that come from the different flavors are amazing. VERB vodka comes from exceptional wheat grains grown in great fields of the United States, water distilled from Crater Lake, and triple filtered.  Chocolate delight and Strawberry Spanish fly are forty percent alcohol by volume. The Rhino Horn experience is fifty percent alcohol by volume. All VERB vodka products come packaged with two condoms, to promote sexual responsibility.

EOC Week 6: Me x 3

Three products that I use are Sony MDR-7506 Headphones, Converse brand shoes, and Zebra -301 ink pens. Sony MDR -7506 headphones are professional grade studio headphones. I bought these headphones for two reasons. First off after doing a lot of research and watching random videos of musicians in the studio I found that they are industry standard headphones. The second reason why I purchased them was because I need a pair of reliable and accurate headphones; by accurate I mean no adding or boosting of any frequencies of a recording. The Sony MDR-7506 headphones have a flat response of 20 -20000 Hertz which also happens to be the range of human hearing. This was a perfect purchase for me seeing that I am an aspiring Audio Professional and I want my mixes to translate across all mediums, having the slightest boost or cut in frequencies can throw off an entire mix because I will be trying to compensate for something that isn’t there. The second purchase I make is Converse brand shoes. I am a fanatic I currently own 22 pairs of converse Chuck Taylor all star hi-top shoes. The reason is I enjoy how comfortable they are and I love the tradition. Converse was the first basketball shoe and many legends of basketball have worn or been endorsed by the brand. They even footed the soldiers of World War One. My father also woe converse Chuck Taylor all star hi-tops growing up and still owns a pair to this day. As a child I wanted to be like my father, but my love for converse didn’t take off until I was 18 years old. Being so deeply involved with music and various cultures I decided to get obsessed. Zebra- 301 pens are my favorite for every activity whether writing songs or taking notes in class. I feel being comfortable and a smooth writing pen is essential to getting your thoughts on paper.

Week 5 EOC: Sony Sleuths-Marketing

Recently Sony was hacked twice. The first time 70 million customers personal information was compromised. The second time 10 million customers credit card information was obtained. Sony said it discovered a file left on its servers called "Anonymous." The contents of that file said "We are Legion," which is the tagline of a loosely affiliated group of Internet vigilantes dubbed Anonymous.  Anonymous, which attacked the websites of credit-card firms in December, had said it would target Sony in retaliation for a lawsuit the firm brought against a popular hacker, George Hotz. Anonymous took credit for disabling Sony websites but denied involvement in the data breach. Many customers weren’t upset that their personal information was obtained, but they were more upset that they couldn’t access the Playstation Network to play games online. Sony described in a letter to Congress the "large-scale cyberattack" that pried loose personal information on more than 100 million of its online gaming accounts. Nick Wingfield reports.. Sony’s net worth is over $45 billion, I feel that from a marketing service Sony should offer free downloads to all their customers on the Playstation Network for free for the equivalent amount of time the network remains down. The fact that customers are so loyal that they disregard the major threat of identity theft is amazing and Sony can actually expand their markets due to this situation. I myself am an Microsoft Xbox 360 user and Microsoft will nickel and dime you at any chance they get regardless to who is at fault. If Sony to offer free downloads for the equivalent time period yes they would lose money but they would open a lot of eyes in the marketing departments of their competition. http://online.wsj.com/article/SB10001424052748703849204576302970153688918.html?KEYWORDS=sony

Week 4 EOC: App for that

Three Apps that I think will make the world a better place are “Pro tools control surface” “wi-find-a-printer” “smart silence”.  The “pro tools control surface” would be amazingly productive for all audio professionals. A control surface is a device that lets the user control what’s on the screen remotely with a more comfortable device, for example in the audio world a mixer is more ideal than a mouse and keyboard. In the audio field speed and efficiency is the most important part of one’s success. Therefore being able to control every function as you would if you were sitting in front of a computer while mobile increases your productivity vastly. The “Wi-Find-a-printer” app automatically links your apple device to a wireless printer in the area. This is perfect for the traveling business person or college student who doesn’t have access to a desktop and or laptop connected to a printer. This would also be great for the commuter who does all their business on a mobile device. Have you ever been in a class and your Iphone goes off and you lost professionalism points? Aren’t you tired of having to manually adjust your volume? Well with the smart silence app it automatically changes your volume based on the wi fi signal in a previously visited location. This app lets you determine exactly the volume level of your phone as soon as the stored wi fi signal is picked up, making life for the average college student a lot easier.i feel these apps will  be extremely useful (even if they are already invented) and will help make the iPhone world a more productive and less distracting place.

Week 3 EOC: My Demographics

Generation y is the 83 million children of the baby boomers, born between 1977 and 2000. One thing that all of the  Millennial’s have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology; it’s a way of life. The Millennial were the first generation to grow up in a world filled with computers, cell phones, satellite TV, iPods, and online social networks. A recent study found that 91 percent of Millennial are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennial frequent social networking sites and 71 percent use instant messaging. “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do

                According to the research above I fit into the stereotype of my generation. I have a Facebook and a Myspace (though I don’t use it). I have owned 3 ipods and I feel lost without my cell phone. I’m not completely reliant on technology. I prefer paper books over eBooks. As far as being an audio professional I prefer analog equipment over digital and I can’t stand digital replicas of analog gear. I still listen to the radio vs. Pandora or an mp3 player/ iPod.

EOC Week 3: Making Money For Good

Three companies that are making money for good are; To Write Love on Her Arms, (RED), Keep-a-Breast.org.

To Write Love on Her Arms is a non-profit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide.  TWLOHA exists to encourage, inform, inspire and also to invest directly into treatment and recovery.

I feel very strongly about this cause because i have a very close friend who has struggled with depression and self injury. She felt hopeless and i felt horrible as a friend because i didn't know how to help, the money generated from this company puts on concerts as well as seminars to help educate people and spread different techniques on how to help a victim cope.

(RED) is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics (UK & International), Gap, Emporio Armani, Hallmark (US) and Dell. It was founded in 2006 by U2 frontman and activist Bono and Bobby Shriver of ONE/DATA to engage the private sector in raising awareness and funds to help eliminate AIDS in Africa. The Global Fund to Fight AIDS, Tuberculosis and Malaria is the recipient of (RED) monies. Bono is an active public spokesperson for the brand

I feel this was an en-genius idea from its conception in 2002. It takes very popular brands and uses there names to generate the profits and then donates half!

The Keep A Breast Foundation™ is a 501 (c) (3) non-profit organization. Our mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support. Through art events, educational programs and fundraising efforts, we seek to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being.

My mother is a Breast cancer survivor and i really like how they played on what was looked at as a childish and inappropriate word (BOOBIES) and made it represent something very impactful.

 

EOC Week: 1 Great Customer Service

My extremely great customer service involved the online store sweetwater.com. When you make a purchase from sweetwater.com you are assigned a sales engineer. The uniqueness of this sales engineer is that they are in charge of your account for as long as they work for the company. I had the pleasure of being assigned Matt Masek, who I actually went to school with at Cuyahoga Community College. While at school we were just acquaintances. We developed a friendship through Sweetwater, he sent me emails when he knew the store was having sales on equipment that I use, he even set up payment plans that at the time were not yet available through the company, and he even sent me a Christmas card as well as a going away card when I moved to Las Vegas. I understand that he works for commission but I genuinely feel as if he and I have connected in a far more personal matter. One of Sweetwater’s policies is lifetime tech support. Matt extended this policy in the form whenever I made a purchase he not only sent me a detailed description of what I was buying but he gave helpful links and even called me to make sure I wasn’t having any download or installation issues. I find it to be amazing how far he was willing to go to ensure that had absolutely no issues with any part of my purchase at any phase, from order confirmation, shipping details, shipping date, installation, and overall troubleshooting. For those reasons I will always be a Sweetwater customer before I shop anywhere else for pro audio equipment.

Week 1 EOC: My Voice

                Greetings and salutations great people! My name is Grover Cleveland. I attend the Art Institute of Las Vegas, where I am improving my skills in the amazing art form that is Audio Production. I have been recording audio for 7 years in various situations and on various formats (Splicing tape is e-z!). I have experience recording live sound (in churches, theatres, gyms), on location (boom operator for films, recording peddlers), sound design (for film and sound effects libraries), scoring (for films), live to 2 mixes for TV, as well as music in professional and project studio alike. I have worked on various D.A.W. software (Pro Tools, Soundbooth, Audacity, Reason, Logic, Cubase, Ableton) and various mixing consoles (Mackie 1604, Sony DMXR 100, Trident 80B, SSL Duality). Needless to say audio is my passion. My dream is to be a part of an extraordinary team of creative professionals where all I have to do is audio and occasionally entertain my colleagues. Feel free to contact me: via tweet: @gclevelandaudio ; via email: gclevelandaudio@gmail.com