Generation y is the 83 million children of the baby boomers, born between 1977 and 2000. One thing that all of the Millennial’s have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology; it’s a way of life. The Millennial were the first generation to grow up in a world filled with computers, cell phones, satellite TV, iPods, and online social networks. A recent study found that 91 percent of Millennial are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennial frequent social networking sites and 71 percent use instant messaging. “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do
According to the research above I fit into the stereotype of my generation. I have a Facebook and a Myspace (though I don’t use it). I have owned 3 ipods and I feel lost without my cell phone. I’m not completely reliant on technology. I prefer paper books over eBooks. As far as being an audio professional I prefer analog equipment over digital and I can’t stand digital replicas of analog gear. I still listen to the radio vs. Pandora or an mp3 player/ iPod.
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