Recently Sony was hacked twice. The first time 70 million customers personal information was compromised. The second time 10 million customers credit card information was obtained. Sony said it discovered a file left on its servers called "Anonymous." The contents of that file said "We are Legion," which is the tagline of a loosely affiliated group of Internet vigilantes dubbed Anonymous. Anonymous, which attacked the websites of credit-card firms in December, had said it would target Sony in retaliation for a lawsuit the firm brought against a popular hacker, George Hotz. Anonymous took credit for disabling Sony websites but denied involvement in the data breach. Many customers weren’t upset that their personal information was obtained, but they were more upset that they couldn’t access the Playstation Network to play games online. Sony described in a letter to Congress the "large-scale cyberattack" that pried loose personal information on more than 100 million of its online gaming accounts. Nick Wingfield reports.. Sony’s net worth is over $45 billion, I feel that from a marketing service Sony should offer free downloads to all their customers on the Playstation Network for free for the equivalent amount of time the network remains down. The fact that customers are so loyal that they disregard the major threat of identity theft is amazing and Sony can actually expand their markets due to this situation. I myself am an Microsoft Xbox 360 user and Microsoft will nickel and dime you at any chance they get regardless to who is at fault. If Sony to offer free downloads for the equivalent time period yes they would lose money but they would open a lot of eyes in the marketing departments of their competition. http://online.wsj.com/article/
No comments:
Post a Comment