Final Project: Business Mission Statement

Mission statements should be meaningful and specific yet motivating. The mission of Verb Vodka is to give a quality beverage to accent a good time, as well as promoting responsibility when consuming alcoholic beverages and participating in sexual activities. Verb vodka like “some companies—such as Patagonia, Ben & Jerry’s, Timberland, and others—are practicing “caring capitalism,” setting themselves apart by being civic-minded and responsible. They are building social responsibility and action into their company value and mission statements.” that is why every bottle of Verb Vodka comes packed with two condoms. Verb vodka prides it’s self on being the beverage that leads to a sensual and pleasurable experience, yet Verb Vodka understands the importance of being responsible in that arena also.