A marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)
The strength of Verb vodka is its pricing as well as its openness to promote sexual responsibility as well as drinking responsibility,. Verb vodka’s weakness is the fact that it is so new and that it’s taking such a bold stance out the gate. Verb vodkas openness can be a major opportunity in the sense that it can open up future partnerships with condom companies. Our threats are all the condom companies that are against a partnership as well as the other mid level vodkas in our price range.
Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance.
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