Sales promotion tools are used by most organizations, including manufacturers, distributors, retailers, and not-for-profit institutions. They are targeted toward final buyers (consumer promotions), retailers and wholesalers (trade promotions), business customers (business promotions), and members of the sales force (sales force promotions). Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditure
Verb vodka will utilize radio and print media for promotion. As well try to form partnerships with recording artist and nightclubs for exclusive promotion. The typical radio and print ads will serve as supplemental promotion. We will invest most of time trying to establish a relationship with record companies and clubs for easy product placement as well as potential big names to give us brand recognition and association.
Sales promotion objectives vary widely. Sellers may use consumer promotions to urge short-term customer buying or to enhance customer brand involvement. Objectives for trade promotions include getting retailers to carry new items and more inventory, buy ahead, or promote the company’s products and give them more shelf space. For the sales force, objectives include getting more sales force support for current or new products or getting salespeople to sign up new accounts.
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