Geographic segmentation – based on location such as home addresses; Demographic segmentation – based on measurable statistics, such as age or income; Psychographic segmentation – based on lifestyle preferences, such as being urban dwellers or pet lovers.
Our target market at Verb Vodka is 18-30 year old African American male and females. Studies show the African American neighborhoods with the most poverty consume the most alcohol as well as have the largest teen pregnancy rates. We will use Psychological segmentation t encourage drinking but packaging it with condoms to help lower the pregnancy rate.
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